Privacy Policy

Last Updated: May 5, 2026

Introduction

This Privacy Policy describes how Apogee Surgical Arts, LLC, a Florida limited liability company, doing business as Formari Aesthetics (“Formari Aesthetics,” “we,” “us,” “our”), collects, uses, stores, and shares information when you visit https://formariaesthetics.com, contact our practice, request a consultation, submit a form, interact with our advertising, or use other online services we operate.

This Privacy Policy applies to information collected through our website and online services. Protected health information created or received in the course of clinical care is governed by our HIPAA Notice of Privacy Practices.

Information We Collect

We collect information you submit voluntarily — such as name, email address, phone number, city, area of interest, photographs you may attach, and any details you share in messages or consultation requests — and limited information collected automatically when you browse our website.

Website Usage Information

When you visit our website, our servers and analytics partners may automatically log information including IP address, browser type and version, device and operating system, referring and exit pages, pages viewed, time on page, and approximate geographic location derived from IP. This information helps us understand how the website is used and improve its performance.

Consultation Requests and Contact Forms

When you complete a contact form or request a consultation, we collect the information you provide so we can respond, schedule appointments, and follow up regarding your interest in our services. Submitting a form does not create a doctor-patient relationship. Email and SMS may not always be secure; please do not submit urgent medical needs through online forms. For emergencies, call 911.

Email, Phone, and SMS Communications

If you provide your phone number or email, we may use that information to respond to your inquiry, schedule appointments, and send related practice communications. Marketing and transactional SMS communications are governed by your separate, optional opt-in selections described under “SMS Communications and Opt-In” below. You can opt out of marketing emails using the unsubscribe link, and you can stop SMS communications by replying STOP.

Cookies and Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, measure performance, and support marketing. For details on the categories of cookies we use and how to control them, please see our Cookie Policy.

Analytics and Advertising

We may use Google Analytics, Google Ads, Google Tag Manager, conversion tracking, remarketing, and similar services to measure website traffic and the performance of our advertising. These services may set cookies and collect information about your visits to this and other websites in order to deliver advertisements that may interest you. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, and manage personalized advertising at adssettings.google.com or aboutads.info/choices.

How We Use Information

We use information to respond to inquiries, schedule and confirm consultations, deliver patient care, send appointment reminders, process payments, administer the website, analyze usage, prevent fraud, comply with law, and — where you have consented — send marketing communications about our services.

How Information May Be Shared

We do not sell personal information. We may share information with: (a) service providers and business associates who support our operations under appropriate confidentiality obligations; (b) affiliated providers participating in your care; (c) regulators, law enforcement, or other parties when required by law or to protect rights, safety, or property; and (d) parties involved in a corporate transaction such as a merger or asset transfer.

Service Providers and Business Associates

We work with vendors that provide hosting, analytics, advertising, communications, scheduling, payment processing, and similar services. Vendors that handle protected health information are bound by HIPAA Business Associate Agreements limiting their use and disclosure of that information.

Security

We maintain administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Email and SMS may not always be secure; please do not transmit sensitive medical or financial information through unsecured email or web forms.

Your Choices and Requests

You may request access to, correction of, or deletion of personal information we maintain about you, subject to applicable law and our recordkeeping obligations. Requests regarding protected health information are handled under our HIPAA Notice of Privacy Practices. Submit requests using the contact information below.

Third-Party Websites

Our website may link to third-party sites we do not operate. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy notices of any third-party sites you visit.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

SMS Communications and Opt-In

Apogee Surgical Arts, LLC d/b/a Formari Aesthetics offers SMS (text message) communications to patients and prospective patients who explicitly opt in through website forms at https://formariaesthetics.com/become-a-patient or https://formariaesthetics.com/contact-us. Separate, unchecked checkboxes are provided for marketing messages, transactional messages, and HIPAA-related communications. Each is optional, and consent is never a condition of receiving any service from Apogee Surgical Arts, LLC d/b/a Formari Aesthetics.

Information collected for SMS: When you opt in to SMS, we may collect your mobile phone number, consent selection, consent timestamp, source page, and related opt-in records.

How we use SMS information: Phone numbers are used solely to deliver the type of messages you have consented to, such as marketing messages or transactional messages related to consultation follow-up, scheduling, appointment reminders, pre-operative instructions, post-operative instructions, and care coordination. Phone numbers may be processed through our messaging and CRM providers, where applicable.

No third-party sharing of SMS opt-in data: We do not share, sell, rent, or transfer mobile phone numbers, SMS opt-in status, or data collected through the SMS consent process to third parties or affiliates for their marketing purposes. SMS opt-in data is used exclusively by Apogee Surgical Arts, LLC d/b/a Formari Aesthetics to communicate directly with you or to support communication services requested by you.

Opting out: You may opt out of SMS messages at any time by replying STOP to any text message. You may reply HELP for help. Msg & data rates may apply. Message frequency varies based on the type of consent provided.

Data retention: SMS consent records may be retained for as long as reasonably necessary for business, legal, compliance, healthcare, or recordkeeping purposes.

Protected health information is handled in accordance with our HIPAA Notice of Privacy Practices where applicable. We do not send protected health information by SMS, and SMS is not a secure channel.

Policy Updates

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be noted on the website.

Contact Us

Apogee Surgical Arts, LLC d/b/a Formari Aesthetics
2250 S Dixie Hwy, Miami, FL 33133
Phone: 305-395-5567
Email: info@gelb.md
Website: https://formariaesthetics.com

For questions or to exercise your rights, please contact us. Your use of our website is also governed by our Terms and Conditions.